thebell

전체기사

Citibank Korea considers partial sale and phased liquidation for retail banking exit Worries about consumer churn intensify

Translated by Kim So-in 공개 2021-06-08 08:01:56

이 기사는 2021년 06월 08일 07:55 thebell 에 표출된 기사입니다.

Citibank Korea is likely to keep both sale in parts and liquidation in phases as viable options in selling its consumer banking operations even though multiple institutions have expressed interest in acquiring its business.

The bank will finalize its decision on its exit strategy by July, Citibank Korea said Thursday after the board of directors meeting held earlier on the day. It plans to start due diligence after shortlisting bidders out of financial companies which submitted their letters of intent.

The sale of its consumer banking operations has been sluggish as none of financial institutions submitted letters of intent had promised full employment of the existing staff. Citibank Korea’s union said it will cooperate only when the lender sells its business as a whole as it will assure their job security.

Market insiders said the management announced its plan last month to sell its operations as a whole, bearing its union’s reaction in mind.

However, financial companies which signed a non-disclosure agreement with Citibank Korea and submitted their letters of intent have reportedly taken a negative stance toward retaining all employees. There was no financial company which promised to acquire the lender’s consumer banking operations, which consist of wealth management, credit card and loan businesses, as a whole while retaining all employees.

This has made Citibank Korea set a more realistic timeline until its next discussion. There is no guarantee that the deal will go through after a detailed due diligence process and negotiations even after bidders have been selected.

The lender may use the time to persuade its union as the phased liquidation will be the worst possible scenario for the union as well.

It seems difficult to narrow the gap between the management and the union. The management has placed a higher priority on a “quick exit” than the price, believing it is practically impossible to secure a potential buyer which wants to take over the business as a whole.

With the sale process taking longer than expected, concerns on customer exodus have increased. Citibank Korea’s rivals are gearing up to lure the bank’s customers.

“Lengthy discussions may increase costs that are invested in tasks including restructuring and customer asset purchase and assumption,” said an industry source. Citibank Korea is currently holding various promotions, such as providing special annual interest, but it will be less attractive with its rivals starting to focus on attracting new customers, the source said. (Reporting by Hyun-ji Sohn)
< 저작권자 ⓒ 자본시장 미디어 'thebell', 무단 전재, 재배포 및 AI학습 이용 금지 >
주)더벨 주소서울시 종로구 청계천로 41 영풍빌딩 5층, 6층대표/발행인성화용 편집인이진우 등록번호서울아00483
등록년월일2007.12.27 / 제호 : 더벨(thebell) 발행년월일2007.12.30청소년보호관리책임자김용관
문의TEL : 02-724-4100 / FAX : 02-724-4109서비스 문의 및 PC 초기화TEL : 02-724-4102기술 및 장애문의TEL : 02-724-4159

더벨의 모든 기사(콘텐트)는 저작권법의 보호를 받으며, 무단 전재 및 복사와 배포 등을 금지합니다.

copyright ⓒ thebell all rights reserved.