SSG.com’s GMV growth accelerates ahead of planned IPO Shinsegae’s ecommerce platform records 20% growth in GMV in first three quarters
Translated by Ryu Ho-joung 공개 2021-11-17 08:07:22
이 기사는 2021년 11월 17일 08:05 thebell 에 표출된 기사입니다.
SSG.com has seen accelerated growth in gross merchandise value (GMV) each quarter so far this year as it is preparing for an initial public offering next year.The ecommerce platform’s GMV grew to 4.07 trillion won ($3.46 billion) in the first three quarters of 2021, up 20% year-on-year, with the full-year GMV likely to exceed last year’s total of 4.74 trillion won considering that the holiday season approaches.
SSG.com’s year-on-year growth in GMV has accelerated each quarter this year, up 14% in the first quarter, 19% in the second quarter and 28% in the third quarter.
SSG.com’s focus on GMV growth is part of its strategy to increase the value of the company when it goes public on the Seoul stock exchange next year.
SSG.com hired advisers last month, with Mirae Asset Securities and Citigroup Global Markets Securities named lead underwriters for the offering while Morgan Stanley and JP Morgan will act as co-managers. They reportedly put a valuation of more than 10 trillion won on the company.
GMV growth is also important for SSG.com to live up to expectation of its financial investors. As of the end of 2020, the company’s largest and second shareholders were Emart and Shinsegae Inc, with 50.1% and 26.9% stakes respectively, and the remaining 23% stake was held by three investors, which together invested 700 billion won in the company.
Under the shareholder agreement, the investors would be able to sell their stakes to the largest shareholder in the company if SSG.com fails to go public or meet the agreed threshold for GMV by 2023.
Meanwhile, SSG.com recorded revenue of slightly more than 1 trillion won in the first three quarters this year, about one-quarter its GMV in the same period. This difference comes from SSG.com acting as a marketplace where consumers can buy products sold by Shinsegae’s affiliates.
For instance, if people purchase Shinsegae Department Store’s products through SSG.com, the full amount of the transactions are included in SSG.com’s GMV but only part of the amount counts as revenue for SSG.com.
SSG.com has continued to heavily invest in information technology and logistics infrastructure as part of efforts to increase GMV. As a result, its operating loss nearly doubled to 67.7 billion won in the first three quarters.
However, the company is in a strong capital position to absorb losses, with shareholders’ equity standing at 1.47 trillion won at the end of 2020.
“Our focus is on increasing GMV with a goal of doubling grocery GMV and tripling non-grocery GMV by 2023,” an official at SSG.com said. “We will continue investment to achieve the goal by expanding our customer base.” (Reporting by Hyo-beom Lee)
< 저작권자 ⓒ 자본시장 미디어 'thebell', 무단 전재, 재배포 및 AI학습 이용 금지 >
관련기사
best clicks
최신뉴스 in 전체기사
-
- '재무개선' AJ네트웍스, 조달비용 '확' 낮췄다
- '9년만에 엑시트' 한앤코, 한온시스템 거래구조 살펴보니
- 한국타이어앤테크놀로지, 한온시스템 인수한다
- [수술대 오른 커넥트웨이브]2대주주 지분매입 나선 MBK, 주식교환 카드 꺼냈다
- [이사회 모니터]이재용 에이비프로바이오 대표, 바이오·반도체 신사업 '드라이브'
- 와이투솔루션, 주인 바뀌어도 '신약' 중심엔 美 합작사 '룩사'
- 아이티센, 부산디지털자산거래소 본격 출범
- 아이에스시, AI·데이터센터 수주 증가에 '날개'
- [이사회 모니터]서정학 IBK증권 대표, ESG위원회도 참여 '영향력 확대'
- SW클라우드 '10주년' 폴라리스오피스, “초격차 밸류업”